Company Overview

Outbound Telephone Prospecting Development Solutions

The Result Source model is a highly effective approach to building lead generation programs using outbound telephone prospecting strategies.

We design strategic, integrated, and multi-touch lead generation programs using tailored business conversations that shorten the sales cycle of complex products and services

Knowing where your prospects are, what they need, and how they form their buying decisions is powerful information. For complex products and services, it can be a challenge to have comprehensive, integrated, and effective, multi-touch programs that educate your customers and close sales. Cold calls and scripted telemarketing campaigns can turn high-value prospects away, while the traditional print and email marketing mix is hit and miss.

The Result Source’s Outbound Telephone Prospecting Programs combine a variety of technologies, systems and processes to establish, nurture and harvest the returns of strong business-to-business relationships. From influencing opinion early in the buying cycle to positioning your company as a trusted advisor and handing off true sales opportunities that are ready to engage, our programs shorten complex sales cycles and produce greater returns each time.

Working with The Result Source, you can:

Make solid decisions about marketing budgets and programs based on insightful market and customer intelligence, profiling and segmentation.
Effectively communicate the breadth and depth of complex solutions and product lines for better up-selling and cross-selling success.
Dramatically lift the return on investment of your current marketing programs and raise the bar for return-on-marketing-investment in the future.
Adopt a business conversations philosophy that yields greater results and higher-quality business conversations than cold calling alone can deliver.
Narrow the gap between marketing and sales by improving lead quality and follow-up practices. This produces real sales opportunities versus unqualified leads.

We make Getting A Steady Stream of Qualified Leads Simple

President of The Result Source

Marguerite Mcleod-Fleming
President and Chief Catalyst

In operation since 2001, The Result Source helps companies systematically get in front of qualified prospects through her unique 7-Step Lead Development Program. Marguerite has worked on over 100 programs with local and international companies.
During this time, Marguerite has defined a new approach to the cold-call process development and delivers seminars and Bootcamps to organizations to build sales organizations that consistently deliver high-quality results.

Marguerite is a graduate with Honours from the MBA program at the Schulich School of Business, she has an Honours B.A. from the University of Toronto and a Certificate of French as a Second Language from Laval University in Quebec City.

Marguerite has recently authored Cold-Calling 2.0: The Next Generation of Prospecting Whitepaper, which is available at: http://www.theresultsource.com/coldcall20audio.html