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Lead Generation and Event Management Introducing A Proven Program of That Positions YOUR COMPANY as a KNOWLEDGE LEADER to YOUR TARGETED BASE OF PROSPECTIVE CUSTOMERS Turn Your Sales Leads Into Sales Revenue Using The Result Source’s Cost-Effective LEAD GENERATION AND EVENT MANAGEMENT SOLUTIONS Let’s face it -- it’s not easy to get the front-and-center attention of your prospective clients when you’re competing with thousands of messages and hundreds of offers directed at your clients each and every day. How do you rise above the cacophony of product offers and services that inundate your prospective customers? How do you convert on-the-sidelines prospects to satisfied revenue-generating customers? It’s simple – the Result Source’s Lead Generation and Event Solutions. Your Company’s Best-Kept Secret Events are among the most powerful, cost-effective, and proven ways to drive generate viable, qualified leads. Can you really see your customer conversion skyrocket? Absolutely! Fill your sales pipeline and accelerate your sales cycle by using The Result Source’s solutions including:
It’s a fact that prospective clients are most comfortable doing business with those individuals or organizations they deem as leaders in their fields of expertise. You can position your organization as a knowledge leader by employing custom campaigns that include our webinars, tele-seminars, white papers, physical events and teleprospecting. How We Do It Our revolutionary approach lets you develop and retain an ongoing compilation of high-quality leads for an incredibly low cost-per-lead price. By inviting pre-qualified prospects to participate in events they perceive as high value to their organization, your sales force attracts active, engaged prospects as event participants. Tailor presentations to your prospects needs and you’ll learn more than you ever imagined about what prospects are looking for and even potential sales obstacles. The result: a volume of qualified leads generated at a significantly lower cost than the traditional lead generation process. The Result Source Lead Generation and Event Management System Consisting of five phases: 1) Strategy Development 2) Audience Creation 3) Event Management 4) Analytics 5) Sales Engagement, this system is based on an integrated framework of webinars, tele-seminars, live events and e-marketing best practice, as well as a suite of creative and technology services that include: Mailing list procurement Podcasts Email list procurement White Papers Direct Mail invitations/reminders Surveys Newsletters Webinar Presentation Design and Copywriting Webinar – 1-800-Telephone Number Webinar Presentation Skills and Coaching Recording of Webinar for Future Use Onsite management and logistics Turnkey event facility management: Location sourcing, scheduling, meal and reception planning, audio-visual coordination Event evaluation Sales Engagement – Follow-up of no shows to set one-on-one appointments Lead Scoring ROI Analysis By establishing your company as an industry thought leader, your sales team can engage with your best prospects. And by tailoring the prospect’s experience through personalized yet professional interaction, you foster positive experiences that prospects will associate with your organization.Phase 1 – Strategy Development In this phase, you define a strategy, establish your goal, define key success metrics and determine measurement of ROI. Your Result Source campaign team will work with you to determine: Your campaign goal, messaging requirements, and target audience Best ways to communicate to your target audience Your sales strategy and business rules that drive follow-up engagements We’ll maximize the use of your marketing dollars by creating just the right mix of creative, organizational and technical services. Phase 2 – Audience Creation What’s more critical than building a solid foundation of engaged, qualified leads? The linchpin of our event campaign strategy is building a solid relationship between you and your prospects, with multiple touchpoints before, during and after the event. In this phase, we shape your message, position the event and promote it. We incorporate a variety of elements including: Lead lists. Through our network of list distributors, online magazine partners, and marketing affiliations, we ensure your organization gets exposure to targeted prospects. Creative. Our top-notch team of creative professionals will craft compelling content including HTML for web pages and text communications. Registration, We work with suppliers to provide full registration services, reminder emails, customized branding and a variety of informative reporting options. Telemarketing/Telepromotion. Our professional team of telemarketers can boost your audience registration by making calls on your behalf, as well as reminder phone calls to event attendees. Our research illustrates that reminder phone calls can boost attendance by nearly 20%. Phase 3 – Event Management Presentation Development. As your event management partner, we’ll learn about your products and services so that we can assist you in creating a unique, business-building event. We’ll gather all pertinent information to craft a strong branding message and target the message to participants who would benefit by attending the event. Our event managers have an extraordinary eye for detail, ensuring that your event will be top-notch. Whether it’s audio engineering to sound mixing to graphic/slide creation and movie generation, we’ll make sure that the finished product is simply the best. Event Management/Presentation Coaching. Our event management services are just the insurance policy that you need to ensure a smooth event. Our experts can train your speakers, review and critique presentation rehearsals, moderate your live events, and provide attendance reports and survey results. Web Conferencing/Webinar Technology. We assess your presentation content, audience size, and budget to match your organization with the optimal service to handle your needs. Other providers simply can’t deliver this service without additional setup fees or commitment levels. Event Audio Conferencing. For large-scale events, we offer operator-assisted services for up to 1,000 concurrent participants. Question-and-answer sessions, professional announcers and a full suite of web-based event management service are just a few of the services that we offer. Live Event Management. We can assist in finding a variety of event facility management services including location sourcing, scheduling, meal and hospitality planning, audio-visual coordination, and onsite management and logistics. White Papers. Content such as white papers and reports written by a subject matter expert are a terrific way to establish your organization’s niche as a thought leader. White paper registration is critical in collecting key prospect information that can drive further communications. As part of the marketing mix for webinars, tele-seminars or live events, white papers can generate interest in an event, as well as reinforce thought leadership on a given topic. Phase 4 – Analytics Lead Scoring. During each phase, we employ important data to measure the strength of each registrant and well as their intent to purchase. By applying a numeric value during each stage of the campaign, we determine the best prospects before, during and after an event. ROI Analysis. We’ll create an ROI calculator that can measure the success of each event; in turn, your results can serve as a basis for making future changes. Phase 5 – Sales Engagement The “holy grail” of your program, the sales engagement is the result of amassing high-quality sales leads from the event. Communication with the sales lead immediately after the event is crucial. The Time Is NOW - Don’t Wait Another Minute To learn more about how we can help you turn leads into revenue, contact us: Email: events@theresultsource.com Website: www.theresultsource.com/events Phone: 416-366-6222 |
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