4.  Pre-Call and Post-Call Lead Nurturing to Create an Integrated Marketing Plan to Sustain Results

 

Based on your go-to-market strategy outcome, your media campaign will be determined by your ROI budget, the market and the message.  This analysis provides you with the ability to choose the combination of marketing tactics that best suits your target market, product and marketing experience. 

Lead Management Campaigns Use Some of

Elements Below to Nurture Leads and Build

Relationship:

• Networking / Referral (From client, Channel Partners, Friends, Alliances – current partners, vendors, option-makers, authors, consultants)
• Phone Calls (Relationship, Appointment-Setting, Data Scrub, Opt-in-in for Content, Cross-Marketing)
• Website (SEO – pay per click, organic, affiliate linking, Site Design – landing page, navigation, registration page, personalization, ROI Calculators, Weblog, Content, Podcasting)
• Events (Seminars, Workshops, Webinars, Teleseminars, Conferences, Tradeshows)
• Lead Nurturing – Content (Newsletter, Press Release, Article emails with links, case studies, white papers)
• Lead Nurturing – Execution Vehicles (Events, Direct Mail, Email, Phone, Weblog)
• Email (one-to-one templates, one-to-many e-newsletters or content sharing)
• Direct mail (Self-mailer, Postcards, Dimensional Mail, Personal Letters)
• Advertising (Print, Broadcast, online, etc.)
• Sponsorships (Associations, Newsletters, Events)
• Public Relations
• Editorials
• Public Speaking (Industry, Association, Self-Produced, Keynotes)
• Article Placement
• Press Release
• Content Development

 

Click Here For Step #5:  Project Management and

Process Design