The Result Source

3. Message - Value Propositions

Once you have decided on your target market, we will identify the key problems, pains and triggers that your target market is facing and develop value proposition statements, key irresistible offers and messaging strategies that engage your customers.

The key to success is matching the correct target market to the correct message.

Key offerings:

1) Value Proposition Design
A value proposition is a clear statement of the tangible results a customer gets from using your product or service. It is outcome focused and stresses the business value of your offering.

It needs to answer the questions:

Why would I do business with you today?
What have you got to offer that is worth my valuable time?
What difference can you make to my business issues/changes?
Why would I change the current situation?

2) Positioning statements and Irresistible offers
Create an IRRESISTABLE OFFER. Create offers and positioning statements that setting your product or service apart and connecting with your prospects, customers and clients where they live.

We work with clients to create positioning statements and irresistible offers so tight, so powerful, so irresistible that they cannot be ignored.

3) Message Maps
A value proposition and offer will have differing effects based on the target you are going after. We help to create a series of offers and value propositions that resonate with their target group based on:

Contact titles
Industry
Demographics / Psychographics

4) Direct-Response Copywriting
Creating copy for websites, emails, sales letters, scripts or any other communication that generates a response from your target audience.

Direct-Response copywriting is becoming a lost art in the business-to-business environment. Those who do this well wil stand out from the crowd and generate exceptional results.

5) Telephone Prospecting Design
To start your telephone prospecting program, you will need the following types of scripts at your disposal. Remember that 30% of the success of a program depends on getting the message right!

Multiple Conversational scripts

Geared to the position you are speaking to
Modified with the “best fit” value proposition

2-3 Voicemail scripts

Try to offer something new in each message
Give a specific follow-up activity or date, be very brief and articulate

Gatekeeper script

Be prepared to offer the “value” of him/her putting you through to her/his boss
Treat with same professionalism as anyone else you would speak to in the organization

Referral script

Find the decision maker script

Click Here For Step #4: Lead Nurturing Using

Integrated Media Strategies