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Ensuring You Get Exceptional Sales Results
We manage programs on your behalf to ensure you get the quality and return-on-investment that you expect from the telemarketing partner of your choice. We help our clients manage projects that generate prospects in the B2B market for appointment setting, lead generation, lead qualification, event marketing, corporate profiling, data scrubbing, direct sales solicitation, channel sales and other customer calling services like membership drives for professional associations. We have the expertise to ensure you discover untapped sales opportunities from your outsourced telemarketing efforts. We help our clients generate, manage, nurture and close the loop on new business.
Time is money… Expertise is money… FACT #1: Most business owners are great at running a business, but they don't have the time, skill set or experience of developing, training and running a sustainable outbound telephone lead generation program with their sales team. FACT #2: Most sales managers or business owners have little or no experience in lead generation management using cold-calling. Most are great salespeople but they often don't have the skills or experience necessary to effectively train, develop and manage all aspects of a long-term cold-calling program over a long-term period. FACT #3: We have over 30 years of experience as successful cold-call sales producers, managers, directors and owners. We have built multimillion dollar programs and have shown other business owners how to do it to. How Does Outbound Telemarketing Management Work? In essence, we become your VP of Lead Generation. We manage the relationship with the call centre for you and ensure you get the results you deserve! · Initial and Ongoing Training of Call Centre Staff · Providing reporting templates to call centre to ensure consistency and correct data management · Management calls with call centre to discuss program and resolve any issues/problems · Pre-Call and Post-Call lead management and coordination o Management of marketing materials prior to calls (emails / letters / faxes, etc.) o Management of lead nurturing or post-call activities · Ensure correct usage or data input into CRM or sales management system · Management Reporting to help you make informed business decisions · Business Intelligence – our ensure you get timely information to make Some of the services our call centre partners provide: · Lead Generation · Lead Qualification · Corporate Contact Profiling · Membership Recruitment · Lead Generation for Events
In the latest MarketSherpa report on Lead Generation, it states that cold-calling and Appointment-Setting continues to be used by the majority of companies to provide superior returns. The Result Source will help you manage your appointment-setting process to ensure you are receiving highly qualified appointments. Engaging The Result Source to design, develop and manage your appointment-setting campaigns can effectively double the amount of face-time they spend meeting and presenting to prospects who want to be engaged in the sales cycle. Benefits:
Lead Generation
The Result Source manages call centre partners to research and build your list to find the right contact in your target market profile along your range of appropriate attributes. Our focus is to identify all parties that are significant influencers and/or the decision maker in your sales cycle. This activity helps you in your sales planning exercises as leads are profiled. Benefits:
Lead Qualification
The Result Source manages call centre programs that help you qualify leads generated by your other lead generation activities such as advertising, direct mail, trade shows, web sites, etc. to take these prospects, and move them further down the sales funnel by properly qualifying and profiling them. Qualified Leads have an identified pain, a need to solve the problem and the desire to address it in a timely fashion. Qualified Leads are ready to engage in the sales cycle. Benefits:
Corporate Contact Profiling
Data accuracy is one of the most basic, yet most critical elements of an organization's sales effort. Most organizations struggle to update and maintain an accurate database as contacts move or change jobs, change telephone numbers or email addresses. Data cleansing is the verification of each record's key criteria such as: name, address, email, phone number and title for each appropriate contact resulting in a far greater reach rate for any direct mail or email campaigns that you may be considering. In addition, we can enhance your database by the collection of additional pertinent data such as; number of locations, employees, sales volume and products sold. The Result Source’s management of these programs will take your existing database and bring it up to date so that it remains an efficient business tool for your organization. Benefits:
Membership Recruitment
Engaging members in professional associations can be challenging. The Result Source manages call centres programs to not only update contact information, but will also present your associations’ benefits and values in such a way that retiring members will realize the good you bring to the table. Benefits:
Lead Generation for Events
Events provide a perfect venue to display your expertise and give you one-on-one contact with prospects. We help you get the right people in the room to generate the sales you are looking for. Our pre and post event management services will guarantee your events are attended by the right people and that each attendee is followed up in a timely and professional manner to find those hidden nuggets of opportunity that are often lost.
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